Calvin Klein: Watches + Jewelry
Brand
Date
Dec 2025
Description
Calvin Klein presents a commercial campaign for their Watches + Jewelry collection, set against the backdrop of an arid desert and open roadside. The film focuses on the interplay between metal finishes, leather textures, and natural skin tones, capturing the accessories in motion. Directed through cinematic sequences, the campaign features models in casual apparel navigating outdoor environments, including driving and riding motorcycles. The visual approach utilizes natural light and a warm color grade to accentuate the product details, while the sound design, provided by MAS-Music and Strategy, rounds out the rhythmic editorial edit.
Style
Horizontal, Commercial, Warm
Techniques
Analogue / film, Natural light
Industries
Color
Charcoal
Silver (metallic)
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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