Calvin Klein: StyleMyCalvins - Cotton
Brand
Date
Dec 2025
Description
The StyleMyCalvins - Cotton campaign for Calvin Klein centers on a dynamic, live-action showcase of the brand’s core apparel and underwear collection. The creative direction emphasizes a clean aesthetic, featuring a diverse cast of models in layered casual wear and signature pieces against a minimalist backdrop. The project utilizes a vertical format, optimized for direct audience engagement. The visual rhythm is supported by an original score provided by MAS-Music and Strategy, maintaining a contemporary tone throughout the commercial production.
Style
Vertical, Commercial, Clean
Industries
Color
Jet Black
Pure White
Denim
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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