Calvin Klein

Mar 2025

For the Calvin Klein Spring 2025 ad campaign, the brand leans into a masterclass of editorial minimalism, enlisting the dual vision of creative director and photographer Mario Sorrenti to craft an aesthetic that is as raw as it is refined. Starring the artist Bad Bunny, the campaign pivots away from overly stylized sets to embrace a stark, high-contrast environment that demands total focus on the subject. Utilizing precise studio strobe techniques and high-key lighting, the imagery highlights the interplay between the crisp, iconic white cotton apparel and the intricate texture of the model’s numerous ink tattoos. Whether working against a clean white backdrop or exploring the geometric complexity of structural mirror arrangements, Sorrenti keeps the framing disciplined and symmetrical. This commercial fashion series strips away the noise of traditional lifestyle imagery, choosing instead to lean into a confident, portrait-led narrative that foregrounds physique and brand identity. The result is a quintessential example of professional fashion advertising where clean lines and intentional composition create a lasting impact. By blending cinematic reflection effects with the intimacy of a standard studio portrait, the campaign reinforces the enduring relevance of the Calvin Klein logo, ensuring that the apparel remains the definitive centerpiece within each frame while capturing an authentic, unvarnished energy from its leading talent.

Editorial, Commercial

Studio strobe

Lingerie & Underwear, Fashion