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Calvin Klein: SP24 Sportswear

Date

Sep 2024

Description

Calvin Klein presents its SP24 Sportswear collection through a series of composed, live-action sequences. The campaign centers on tailored separates, including white shirts and blazers, showcased against minimalist gallery and industrial studio backdrops. Captured with a clean aesthetic and natural lighting, the work leans into monochrome and neutral color grading. Music and sound design are provided by IXYXI, with post-production handled by Modern Post.

Style

Horizontal, Commercial, Clean

Color
Pure White
Background

Gallery

Context

Advertising Campaign

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