Calvin Klein: SP24 Essentials

Sep 2024

Calvin Klein’s SP24 Essentials campaign presents a refined look at the brand’s latest denim and knitwear collection. Captured through a monochrome lens, the campaign features a series of live-action sequences that highlight the silhouettes of t-shirts and jeans across diverse urban and minimal environments. The project leans into an analogue aesthetic, utilizing dynamic framing and close-ups to emphasize textile details and clean garment lines. With creative direction and production helmed by the in-house team at Calvin Klein, the film incorporates sound design from IXYXI and post-production work by Modern Post to maintain a gritty, high-contrast visual identity.

Horizontal, Commercial, Monochrome, Gritty

Analogue / film

Advertising Campaign