Calvin Klein: SP24 CKU
Brand
Date
Sep 2024
Description
Calvin Klein’s SP24 CKU project presents a series of intimate, live-action vignettes showcasing the brand’s latest underwear collection. Centered on clean interior settings, the cinematography by Reyes Imaging utilizes natural light to frame relaxed postures and movement, highlighting texture and detail through a warm, minimalist lens. The visual narrative maintains an understated, rhythmic pace, supported by sound design from IXYXI. This commercial project leans into a warm aesthetic, documenting the collection through a sequence of horizontal vignettes.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Background
Bedroom
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.