Calvin Klein: SP23 Underware
Brand
Date
Jul 2024
Description
Calvin Klein’s SP23 Underware campaign showcases the collection through a series of dynamic, minimalist portraits. Set against stark, clean studio backdrops, the production leans into intimate framing and high-contrast visuals to highlight the brand's latest apparel. The commercial, produced by Calvin Klein, utilizes rapid cuts and live-action technique to build a rhythmic pace. Sound design and composition by IXYXI underscore the project's contemporary aesthetic.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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