Calvin Klein: SP23 JEANS Campaign #2
Brand
Date
Jul 2024
Description
The Spring 2023 Jeans campaign for Calvin Klein captures a series of studio portraits that emphasise the fit and texture of the brand's latest denim collection. Featuring a cast of models in classic denim jackets and jeans, the project leans into clean, high-contrast aesthetics and muted colour grading. Produced by Calvin Klein, the visuals employ live-action techniques with focused studio lighting. The campaign relies on a minimalist approach to highlight garment details, supported by original music and sound design from IXYXI.
Style
Horizontal, Commercial, Action, Clean
Techniques
Natural light
Industries
Color
Denim
Pure White
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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