Calvin Klein: Pride 2019
Brand
Date
Dec 2025
Description
Calvin Klein celebrates Pride 2019 with a high-energy commercial campaign that emphasizes vibrant apparel and inclusive representation. The project centers on dynamic live-action footage of models showcased against a clean, minimalist backdrop, prioritizing the visibility of its rainbow-accented collection. The edit utilizes fast-paced cuts to maintain an upbeat rhythm, further supported by custom music and sound design from MAS-Music and Strategy. The production aesthetic leans into bright, even lighting to accentuate garment textures and the saturated color palette.
Style
Horizontal, Commercial, Clean
Industries
Event
Pride
Color
Pure White
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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