Calvin Klein
Obsessed
Brand
ProjectObsessed
Date
May 2025
Description
Calvin Klein’s 'Obsessed' campaign features model Kate Moss in a series of intimate, high-contrast sequences. The work draws on analogue film aesthetics, utilizing a cinematic black-and-white palette to explore the relationship between the subject and the lens. Captured across an outdoor beach setting, the visuals blend observational documentary pacing with polished commercial fashion photography. The production leans into a desaturated aesthetic, focusing on textural details and deliberate, slow-motion movement.
Style
Vertical, Cinematic, Desaturated
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Background
Sandy Beach
Context
Advertising Campaign, TVC / TV Commercial
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