Calvin Klein
Mother's Day Campaign
Brand
ProjectMother's Day Campaign
Date
May 2025
Description
Calvin Klein’s Mother's Day campaign leans into a relaxed, candid aesthetic, bridging the gap between luxury fashion and authentic lifestyle portraiture. Across a series of outdoor coastal settings and minimalist studio environments, the imagery captures intimate moments through a focus on natural textures. The series features model Lea Seelenmeyer in a variety of settings, ranging from sun-drenched rocky shorelines to clean, simplified interiors. With a heavy reliance on natural light and the soft illumination of golden hour, the visuals maintain a consistent warmth and understated composition style.
Style
Vertical, Warm, Editorial
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White
Background
Rocky Coast
Context
Advertising Campaign
Associated creatives
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