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Calvin Klein

Mingyu Denim Fall 2025 Ad Campaign
Date

Aug 2025

Description

Calvin Klein continues to redefine the language of modern luxury fashion with its Fall 2025 denim campaign, featuring South Korean artist Mingyu as the face of the brand. This commercial fashion campaign channels a distinct urban industrialism, pairing the raw, tactile quality of denim with the cold precision of studio props like massive matte-black speakers and hanging metal chains. Captured by Torso, the imagery leans into a calculated tension between high-contrast, chiaroscuro lighting and crisp, high-key portraiture, creating a visual duality that emphasizes both the rugged texture of the apparel and the deliberate, athletic poise of the talent. Mingyu navigates these minimalist environments with a focused, relaxed intensity that elevates the styling, whether he is draped in monogrammed denim or classic ribbed tank tops. Through the skilled lens of Torso, the project maintains an editorial polish that is quintessentially Calvin Klein, utilizing sharp studio strobe techniques to ensure the focus remains anchored on the interplay of light, shadow, and silhouette. By grounding the brand’s heritage in a contemporary, industrial setting, this campaign succeeds as a masterclass in fashion photography, balancing commercial appeal with a sophisticated, moody aesthetic that highlights the evolving identity of the house as it moves into the next season.

Style

Commercial, Commercial, Commercial, Vertical, Vertical, Commercial, Vertical, Vertical

Techniques

Studio strobe

Industries

Luxury Fashion Houses, Fashion

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