Calvin Klein
Madeline Argy
Brand
ProjectMadeline Argy
Date
Dec 2024
Description
Calvin Klein taps influencer Madeline Argy for this fashion editorial campaign. Captured by photographer Meg Young, the series leans into a candid lifestyle aesthetic, documented across varied urban settings. The project utilizes natural light to highlight textures, pairing branded underwear with chunky knitwear. The compositions draw on a warm, analogue film-inspired look to maintain a clean, understated mood throughout the outdoor portraits.
Style
Vertical, Warm, Editorial
Techniques
Natural light
Color
Crimson
Burgundy
Context
Advertising Campaign
Associated creatives
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