Calvin Klein: Madeline Argy
Brand
Date
Dec 2024
Description
Calvin Klein taps influencer Madeline Argy for this fashion editorial campaign. Photographed by Meg Young, the series leans into a candid lifestyle aesthetic, moving between urban street settings and muted architectural backgrounds. The project utilizes natural light to emphasize texture, pairing branded intimates with heavy knitwear. The editorial employs a warm, soft film-like finish to maintain an intimate atmosphere across the portrait and street-style shots.
Style
Vertical, Warm, Editorial
Techniques
Natural light
Color
Crimson
Burgundy
Context
Advertising Campaign
Associated creatives
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