Calvin Klein

Nov 2023

For the Holiday 2023 ad campaign, Calvin Klein leans into the intersection of raw intimacy and refined luxury fashion. Under the lens of photographer and director James Brodribb, the campaign strips away the extraneous to focus on the interplay between texture, movement, and the iconic brand silhouette. Featuring talent Hailey Bieber and Brandon Flynn, the imagery captures a distinct commercial energy that feels both elevated and accessible. Brodribb utilizes studio strobe lighting throughout the series to achieve a crisp, high-key aesthetic that pops against saturated, vibrant red backdrops and neutral grey voids. Techniques like multiple exposure and kinetic motion blurring are deployed to inject a sense of life into these static frames, effectively balancing the polished, editorial minimalism that the label is known for. Whether through the chiaroscuro treatment of a silk slip dress or the high-key, playful layering of denim and knitwear, the project maintains a cohesive visual identity. The result is a masterclass in modern lifestyle branding, where simple garments become the centerpiece through controlled lighting and deliberate styling. By prioritizing a clean, focus-driven composition, the campaign successfully refreshes the brand’s holiday narrative, proving that high-fashion editorial does not have to sacrifice comfort or genuine emotion to make a lasting, sophisticated impact on the viewer.

Editorial, Vertical, Commercial

Studio strobe

Luxury Fashion Houses, Fashion