Calvin Klein: Fall 2025 Underwear Campaign

Sep 2025

Calvin Klein’s Fall 2025 underwear campaign features singer Rosalía in a series of studio portraits that emphasise clean lines and dramatic silhouettes. The work transitions between high-gloss underwater photography and sharp, architectural editorial shots, leveraging a polished aesthetic to showcase the latest collection. Photographer Carlijn Jacobs leads the visual direction, capturing the talent within both aquatic settings and minimalist studio environments. With styling by Helena Tejedor, the campaign leans into moody, high-contrast imagery to highlight the brand's signature branded elastic waistbands and form-fitting designs.

Editorial, Vertical, Commercial

Advertising Campaign