Calvin Klein
Fall 2024 Part Three Ad Campaign
Sep 2024
Calvin Klein continues to refine its signature brand of sleek, modern allure in the Fall 2024 Part Three campaign, a high-fashion endeavor that marries raw, coastal landscapes with the precise, polished aesthetic the house is known for. Under the expert lens of photographer and director Mert Alas, the project captures Kendall Jenner through a series of striking editorial portraits that emphasize both architectural minimalism and an underlying, moody intensity. By leaning into cinematic lighting techniques, specifically the use of chiaroscuro to bisect features and define form, Alas creates a visual dialogue between the subject and the stark, open environments of the shoreline. Stylist Emmanuelle Alt curates a wardrobe of foundational black tailoring, delicate lace, and structured leather, allowing the collection to stand out against the vast, shifting textures of sand and sea. The work deftly transitions between high-key natural light lifestyle imagery and intimate, low-key portraiture, grounding the luxury fashion house in an aesthetic that feels both expansive and deeply focused. Throughout the campaign, the interplay of shadow and light—captured in shots ranging from the sun-drenched beach to controlled, dramatic parking area setups—serves to elevate the clothing into a study of modern elegance. It is a masterful execution of commercial editorial work, maintaining a crisp, clean visual language that underscores the brand’s enduring relevance in the luxury space.
Commercial, Lifestyle, Editorial, Commercial, Lifestyle, Editorial
Natural light
Luxury Fashion Houses, Fashion, Luxury Fashion Houses, Fashion
