Calvin Klein: Eternity Fragrance
Brand
Date
Mar 2024
Description
This advertising campaign for Calvin Klein's Eternity fragrance leans into an intimate aesthetic, capturing the product within a series of domestic, emotive scenes. Photographed by César Buitrago, the series relies on a clean, commercial visual language to highlight both the subjects and the product packaging. The imagery features model Calum Harper, showcasing the fragrance across a mix of close-up portraits and overhead interior shots. With a focus on soft natural light and a minimalist neutral backdrop, the composition emphasizes skin textures and the iconic green and blue glass bottles in a commercial, sensual style.
Style
Commercial, Clean, Vertical
Techniques
Natural light
Industries
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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