Calvin Klein: Connection

May 2023

Calvin Klein’s 'Connection' is a cinematic campaign exploring human presence through a series of atmospheric vignettes. The project captures diverse groups of individuals across varied environments, ranging from sunlit hillside gatherings and lakeside settings to intimate interior scenes furnished with vintage television displays. The execution relies on a distinct analogue film aesthetic, utilizing 1980s-inspired textures and a warm, muted color palette. Production was led by PRETTYBIRD US, with the creative vision developed in-house by Calvin Klein. The work balances structured staging with expressive character interactions to define its narrative.

Horizontal, Cinematic, 1980s, Nostalgic

Analogue / film, Super 8 / 16mm

Brand Film / Corporate Video