Calvin Klein: CK Pride
Brand
Date
Jul 2025
Description
Calvin Klein presents its CK Pride campaign, a multi-format commercial highlighting a collection of underwear and casual apparel. The work features a diverse cast captured across minimalist, whitewashed architectural settings that emphasize the structural lines of the garments. The film leans into a cinematic aesthetic, utilizing a combination of high-contrast monochrome and vibrant color grading. The visual narrative relies on live-action techniques to balance intimate, rhythmic close-ups with sun-drenched, wide-angle sequences, with hard directional lighting used to define the silhouettes and fabric textures throughout.
Style
Horizontal, Commercial, Cinematic, Warm
Industries
Color
Pure White
Jet Black
Background
House
Context
TVC / TV Commercial
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