Calvin Klein

Mar 2025

Calvin Klein presents its 2025 Women's Day campaign, a fashion project that highlights the brand's core minimalist aesthetic through a series of focused studio portraits. The collection features model Chloe Magno, whose presence is captured with clarity and restraint against neutral, high-contrast, and clean backdrops. The project leans into a versatile visual identity, oscillating between high-key monochrome editorials and moody, directional lighting setups. Photographed by Ren Haihua, the work emphasizes natural texture and clean lines, with makeup artistry by Jenny Shih contributing to the polished, understated look. The series maintains a commercial focus while utilizing clean, soft light to highlight the brand's iconic denim and underwear silhouettes.

Vertical, Commercial, Clean

Advertising Campaign