Calvin Klein: Calvin Klein Underwear Spring 2025 Campaign
Brand
Date
Mar 2025
Description
Calvin Klein presents its Spring 2025 campaign for the Underwear collection, featuring entertainer Bad Bunny. The project highlights a series of studio-based compositions that emphasize branded denim and underwear through a minimalist lens. Photographed and directed by Mario Sorrenti, the film uses a mix of high-contrast studio setups and dramatic colored lighting to frame the subject. Mel Ottenberg served as the fashion editor and stylist for the production, which utilizes clean, polished live-action techniques tailored for vertical mobile-first consumption.
Style
Vertical, Commercial, Clean, Polished
Industries
Color
Pure White
Jet Black
Background
White Seamless
Context
Advertising Campaign
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