Calvin Klein
Calvin Klein Spring 25 Eyewear
Brand
Date
Feb 2025
Description
The Calvin Klein Spring 25 Eyewear campaign presents a collection of portraits focused on seasonal eyewear silhouettes. Shot by photographer Tim El Kaïm, the series utilizes a clean, minimal studio aesthetic, with models posed against stark white backdrops to emphasize frame detailing and material texture. Fashion editor Malina Joseph Gilchrist leads the styling, pairing tortoiseshell and black sunglasses with pieces including ribbed knit sweaters and classic striped shirts. The technical execution features crisp, soft lighting and vertical framing, creating a consistent commercial look punctuated by bold, overlaid typographic branding.
Style
Vertical, Commercial, Clean, Editorial
Techniques
Natural light
Industries
Eyewear
Color
Navy
Background
White Seamless
Context
Advertising Campaign
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