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Calvin Klein: Calvin Klein Spring 25 Eyewear

Brand
Calvin Klein
Date

Feb 2025

Description

The Calvin Klein Spring 25 Eyewear campaign presents a series of clean, vertical portraits featuring tortoiseshell and black sunglasses. The imagery leans into a commercial aesthetic, characterized by a sharp focus on facial contours and eyewear silhouettes against a consistent white seamless backdrop. Photographer Tim El Kaïm captures the collection with soft, natural light, emphasizing the textures of the apparel, including ribbed knitwear and striped cottons. The creative direction is supported by fashion editor and stylist Malina Joseph Gilchrist, with grooming provided by hair stylist Tamas Tuzes and makeup artist Emi Kaneko. Set design by Piers Hanmer provides an editorial foundation for models Vittoria Ceretti, Brayden Hinton, Cheikh Dia, and Mathieu Simoneau.

Style

Vertical, Commercial, Clean, Editorial

Techniques

Natural light

Industries
Eyewear
Color
Navy
Background

White Seamless

Context

Advertising Campaign

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