Calvin Klein: Calvin klein ( Saint-Valentin ) 2024
Brand
Date
Feb 2024
Description
Calvin Klein introduces their 2024 Saint-Valentin campaign, a focused series of fashion imagery centering on the brand's signature intimate apparel. Shot by photographer James Brodribb, the project highlights seasonal designs through a refined, minimalist lens. The campaign features models Idriss Marcus and Mathilda Gvarliani, captured in a clean studio environment. The imagery utilizes soft, natural light to emphasize fabric textures and the collection's specific palette, which includes seasonal motifs like pink tones and heart patterns. The execution balances commercial clarity with editorial sensibilities, resulting in a cohesive visual look.
Style
Vertical, Clean
Techniques
Natural light
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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