Calvin Klein
Calvin klein ( Saint-Valentin ) 2024
Brand
Date
Feb 2024
Description
For the 2024 Valentine’s Day campaign, Calvin Klein leans into a minimalist aesthetic for its latest fashion collection. Captured by photographer James Brodribb, the project features models Idriss Marcus and Mathilda Gvarliani in a series of studio portraits. The imagery utilizes a clean white backdrop and soft, natural light to spotlight the seasonal range, which includes branded underwear with heart motifs and varied color palettes. The editorial approach maintains a balanced composition across the campaign, with select frames incorporating red typographic elements for promotional messaging.
Style
Vertical, Clean
Techniques
Natural light
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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