Calvin Klein
Calvin Klein Pride Collection 2025
Brand
Date
Jun 2025
Description
The Calvin Klein Pride Collection 2025 campaign highlights the brand's latest seasonal apparel through a series of minimalist studio portraits. Featuring model Mili Boskovic, the project leans into a clean, commercial aesthetic that emphasizes the collection's relaxed fits and branded details. Captured by photographer Evgeny Popov, the imagery utilizes soft, diffused lighting and a neutral grey backdrop to maintain a consistent visual narrative. Kristi Matamoros provided the makeup styling, focusing on a natural, fresh aesthetic that complements the casual, contemporary silhouettes of the collection.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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