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Calvin Klein: Calvin Klein Pride Collection 2025

Brand
Calvin Klein
Date

Jun 2025

Description

The Calvin Klein Pride Collection 2025 campaign highlights the season's latest apparel through a series of minimalist portraits. Featuring model Mili Boskovic, the photography leans into a clean, commercial aesthetic that centers on the collection's relaxed fits and branded details. Captured by photographer Evgeny Popov, the imagery utilizes natural light and a neutral grey studio backdrop to maintain a consistent, contemporary look. Makeup artist Kristi Matamoros contributes a fresh, subtle beauty styling that complements the project’s focus on casual, everyday fashion. Each vertical portrait emphasizes soft lighting techniques to define the textured fabrics and clean lines of the collection.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Background

Grey Seamless

Context

Advertising Campaign

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