Calvin Klein
Calvin Klein Pride Collection 2025
Brand
Date
Jun 2025
Description
The Calvin Klein Pride Collection 2025 campaign features model Mili Boskovic in a series of studio portraits showcasing the latest seasonal apparel. Photographed by Evgeny Popov, the imagery leans into a minimalist aesthetic, utilizing a neutral grey seamless background to center the focus on the garments. The production emphasizes a clean, commercial style, incorporating soft, diffused lighting to highlight fabric textures and silhouettes. Makeup artist Kristi Matamoros contributes a natural aesthetic, aligning with the collection's contemporary casual mood. The project encompasses a range of portraiture, from waist-up shots to full-length compositions.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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