Calvin Klein

Jun 2026

For the Calvin Klein Pride 2026 campaign, the brand leans into its heritage of clean, provocative minimalism while celebrating bold self-expression. By partnering with photographer Bruno Staub and director Deon Hinton, the campaign captures a series of editorial portraits that feel both intimate and athletic. Featuring models Deon Hinton and Jordan Rand, the imagery sidesteps traditional static posing, instead opting for dynamic, movement-heavy compositions that highlight the physical freedom inherent in the collection. Whether reclining on a leather sofa or captured mid-leap against a stark white backdrop, the subjects embody a contemporary energy that defines the modern underwear and fashion landscape. The aesthetic is anchored by soft, high-quality studio strobe lighting that emphasizes both the vibrant hues of the collection and the raw texture of the models' skin and tattoos. By utilizing natural light techniques alongside professional studio setups, the work achieves a seamless, commercial polish that feels entirely authentic. Hairstylist Ramona Eschbach contributes to the polished look, ensuring that every detail aligns with the brand's iconic, sporty identity. This project successfully balances the commercial necessity of showcasing branded elastic waistbands with an editorial focus on individual identity and movement, ultimately serving as a cohesive visual statement that feels right at home within the storied history of Calvin Klein visual storytelling.

Lifestyle, Vertical, Commercial

Studio strobe, Natural light

Lingerie & Underwear, Fashion