Calvin Klein: Calvin Klein Perfectly Fit Bra Campaign

Sep 2025

Calvin Klein’s campaign for the Perfectly Fit Bra highlights the collection through a series of intimate, domestic compositions. Featuring model Rania Benchegra, the imagery captures the lingerie line in a minimalist bedroom setting defined by neutral tones and rumpled white linens. The project, captured by photographer Bryan Liston, leans into soft light to accentuate clean lines and natural skin textures. Styling by Jasmine Hassett focuses on a restrained aesthetic, while hair and makeup from Tamas Tuzes and Susie Sobol respectively maintain a pared-back finish. The campaign utilizes vertical framing and a minimalist approach to emphasize the design of the everyday essentials.