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Calvin Klein

Calvin Klein Jeans PS24
Date

Mar 2024

Description

The Calvin Klein Jeans PS24 campaign presents a minimalist study of seasonal apparel and accessories. Captured by photographer Francesco Nazardo, the visuals lean into a clean studio aesthetic, utilizing diffused, soft light to accentuate the textures of denim, technical nylon, and structured leather goods. The series features a range of portrait and commercial stills that highlight functional streetwear elements, including cargo trousers, platform combat boots, and signature crossbody bags. With fashion styling by Claudia Sinclair and hair by Kota Suizu, the project maintains a consistent cool-toned palette against smooth, gradient backgrounds. The imagery employs a blend of editorial and commercial techniques, alternating between monochrome compositions and desaturated, natural light captures to define the collection's contemporary focus.

Style

Vertical, Clean

Context

Advertising Campaign

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