Calvin Klein: Calvin Klein Jeans PS24
Brand
Date
Mar 2024
Description
Calvin Klein Jeans PS24 showcases a minimalist collection through a series of studio-based portraits and commercial stills. The imagery leans into a clean, contemporary aesthetic, defined by soft, diffused lighting and smooth gradient backdrops that draw focus to fabric textures and functional apparel details. Photographer Francesco Nazardo captures a range of denim and technical nylon pieces, including cargo trousers and structured crossbody bags. The campaign emphasizes a modern streetwear silhouette with styling by Claudia Sinclair and hair by Kota Suizu, utilizing a cool-toned color palette and intentional, directional light to highlight the brand's seasonal design language.
Style
Vertical, Clean
Context
Advertising Campaign
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