Calvin Klein

May 2025

Calvin Klein expands its Intense Power line with this 2025 campaign, presenting a series of portraits and film spots that lean into the brand’s signature athletic aesthetic. The series features models Felice Nova Noordhoff, Francisco Henriques, and Lenny Kragba. Photographer Zhong Lin captures the collection through a lens of high-contrast, clean commercial photography, while director Stuart Winecoff helms the accompanying motion work. Fashion editor Malina Joseph Gilchrist anchors the look with precise styling, emphasizing the brand’s classic logo-driven briefs and foundational layers. The campaign utilizes a stark, seamless aesthetic that prioritizes clarity and a polished, high-end finish.

Vertical, Commercial, Clean, Polished

Beauty Light

Lingerie & Underwear

Grey Seamless

Advertising Campaign