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Calvin Klein: Calvin Klein Holiday 2025 Campaign

Date

Nov 2025

Description

Calvin Klein’s Holiday 2025 campaign centres on an energetic promotional film featuring entertainer Jungkook. Directed and photographed by Mert Alas, the project captures a series of rhythmic, high-contrast performance sequences set against minimalist interiors and moody urban backdrops. The film utilises cinematic live-action techniques, alternating between wide architectural perspectives and intimate, close-up framing. The visual narrative leans into a fast-paced edit, highlighting sharp choreography, layered jewellery, and seasonal outerwear through a vertical-first approach.

Style

Vertical, Action, Cinematic

Techniques

Slow motion

Color
Jet Black
Pure White
Background

Set-dressed

Context

Advertising Campaign

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