Calvin Klein
Calvin Klein Hair & Body Perfume Mist Campaign
Brand
Date
Aug 2025
Description
Calvin Klein introduces its Hair & Body Perfume Mist through a commercial campaign captured by photographer Stuart Winecoff. The visual series features models May Carter, Melvyn Reiningi, and Valentin Humbroich in a series of studio portraits that lean into a high-key aesthetic. Executed against a stark white backdrop, the imagery utilizes natural light to emphasize a clean, fresh tone. The production incorporates water droplets and wet-skin effects to communicate the refreshing quality of the fragrance line, while styling focuses on classic denim and athletic branded apparel.
Style
Commercial, Clean, Vertical
Techniques
Natural light
Industries
Fragrance
Color
Pure White
Background
White Seamless
Context
Advertising Campaign
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