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·2025
·Calvin Klein Hair & Body Perfume Mist Campaign

Group of four models holding perfume bottles against a bright white background for Calvin Klein.

Model with water droplets lifting a wet white tank top with a blue Calvin Klein body mist bottle tucked into white underwear.

Young male model holding a green perfume bottle wearing a white Calvin Klein t-shirt and briefs against a seamless white background.

Calvin Klein Calvin Klein Hair & Body Perfume Mist Campaign 2025

About

Calvin Klein introduces its Hair & Body Perfume Mist through a commercial fragrance campaign captured by photographer Stuart Winecoff. The imagery features a cast including May Carter, Melvyn Reiningi, and Valentin Humbroich set against a stark, high-key white backdrop. The series leans into a fresh aesthetic, utilizing natural light to highlight the product line's vibrant energy. The visual execution incorporates a clean, polished finish with a wet-skin effect, emphasizing the refreshing qualities of the mist while maintaining the brand's established identity.