Calvin Klein
Calvin Klein Hair & Body Mist Campaign 2025
Brand
Date
Jun 2025
Description
Calvin Klein introduces a vibrant aesthetic for the 2025 Hair & Body Mist launch, captured by photographer Stuart Winecoff. The campaign leans into a clean, high-key studio aesthetic, utilizing a crisp white backdrop to highlight the pastel mist bottles and wet textures across the imagery. The series features models Melvyn Reiningi and Valentin Humbroich, styled in a mix of classic denim and signature branded undergarments. The composition emphasises the interplay between the fragrance packaging and the subjects, incorporating dynamic water splashes to unify the visual narrative.
Style
Horizontal, Commercial, Sensual, Clean, Polished
Techniques
High-key
Industries
Fragrance
Color
Denim
Pure White
Background
White Seamless, Residential Building
Context
Advertising Campaign
Associated creatives
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