Calvin Klein

Dec 2023

The Calvin Klein Fall/Winter 2023 campaign centres on a raw, tactile exploration of modern menswear. Through the lens of photographer Joey Leo, the series channels a moody, minimalist aesthetic that leans heavily into graphic chiaroscuro lighting and high-contrast monochrome tones. The imagery utilises sharp, directional shadows cast through window blinds to create geometric patterns across the subject, foregrounding the textures of denim, cotton, and the brand’s signature branded waistbands. Featuring model Iasonas Laios, the campaign captures a series of dynamic, angular poses within a stripped-back studio environment. By alternating between stark, low-key lighting that emphasises sculptural form and bright, clean setups, the project highlights a transition from grittier editorial sensibilities to classic commercial apparel presentation. The result is a consistent, atmospheric focus on the relationship between light, architectural shadow, and the collection’s core silhouettes.

Lifestyle