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Calvin Klein: Calvin Klein Fall 24

Date

Jul 2024

Description

Calvin Klein presents its Fall 24 campaign, a series of editorial portraits that lean into a restrained, contemporary aesthetic. Photographed by Ian Kenneth Bird, the project focuses on minimalist silhouettes and textured architectural backdrops to ground the seasonal collection. The imagery utilizes soft natural light to create depth, casting deliberate shadows across stone surfaces and canvas backdrops. By combining an earthy color palette with sharp, vertical compositions, the campaign emphasizes the clean lines and material quality inherent in the garments.

Style

Editorial, Vertical

Techniques

Natural light

Context

Advertising Campaign

Associated creatives

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