Calvin Klein: Calvin Klein - CK Energy
Brand
Date
Jul 2025
Description
Calvin Klein’s CK Energy campaign explores a raw, outdoor aesthetic within the fashion sector. The project, led by creative agency Lloyd & Co., presents a series of live-action vignettes featuring a cast in denim apparel and signature branded underwear. Captured in a natural forest environment, the work leans into candid outdoor framing and organic textures. The production utilizes natural light to highlight the collection, which includes dark denim shirts and crop tops. Post-production by Consulate employs a distinct framed border presentation to emphasize the campaign's visual rhythm.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Forest
Context
Advertising Campaign, Brand Film / Corporate Video
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