CALM

Missed Birthdays

Brand

Date

Jan 2025

Description

CALM presents Missed Birthdays, a public awareness campaign that utilizes a cinematic, documentary-style approach to highlight the importance of suicide prevention. The narrative is constructed through a montage of footage that mirrors authentic home-video archives, emphasizing candid domestic moments and naturalistic movement. Developed in partnership with adam&eveDDB, DDB Europe, and King Henry Studios, the project captures a series of milestones to underscore its message. Production services were provided by Academy Films, with additional support from Six Minutes Casting, alongside post-production, sound, and PR partners.

Style

Documentary, Vertical, Cinematic

Industries

Public Awareness

Color

Pure White

Jet Black

Background

Living Room

Context

Brand Film / Corporate Video