CALM explores the impact of suicide prevention in its latest public awareness project, 'Missed Birthdays.' The campaign utilizes a documentary-style approach to create an emotional narrative, featuring a montage of home-video style footage that tracks a child through various developmental milestones.
Crafted with a live-action technique, the video emphasizes domestic settings and warm interior lighting to evoke a sense of authenticity. The creative execution was led by agencies adam&eveDDB, DDB Europe, and King Henry Studios, with Academy Films handling production and Six Minutes Casting managing talent.
