CALM: Missed Birthdays
Brand
Date
Jan 2025
Description
CALM explores the impact of suicide prevention in its latest public awareness project, 'Missed Birthdays.' The campaign utilizes a documentary-style approach to create an emotional narrative, featuring a montage of home-video style footage that tracks a child through various developmental milestones. Crafted with a live-action technique, the video emphasizes domestic settings and warm interior lighting to evoke a sense of authenticity. The creative execution was led by agencies adam&eveDDB, DDB Europe, and King Henry Studios, with Academy Films handling production and Six Minutes Casting managing talent.
Style
Documentary, Vertical, Cinematic
Industries
Color
Pure White
Jet Black
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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