CALM
This Is Not a Drill
Brand
ProjectThis Is Not a Drill
Date
Jan 2025
Description
CALM’s campaign, This Is Not a Drill, addresses public awareness through a narrative grounded in gaming culture and everyday domestic interaction. The film pivots from a suburban pizza delivery into a candid, live-action observation of young men navigating downtime in a home environment. Captured with a cinematic, clean visual language, the production emphasizes relatable tensions and the rhythms of friendship. The aesthetic leans into natural window light complemented by interior ambient sources to ground the project in a realistic, unvarnished space.
Style
Vertical, Cinematic, Clean
Industries
Public Awareness
Background
Living Room
Context
Advertising Campaign, Social Media / Short Form Video
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