Callaway Golf: Epic Flash
Brand
Date
Mar 2023
Description
Callaway Golf highlights the engineering behind the Epic Flash club line in this product-focused commercial. The production captures the intersection of traditional sports and modern manufacturing through a blend of cinematic live-action and high-tech visualization. Produced by Fellow LA with agency support from Taco Truck Creative, the film utilizes VFX / visual effects to map digital light trajectories over live-action course footage. These overlays illustrate the integration of machine learning and artificial intelligence within the equipment design process while maintaining a clean aesthetic.
Style
Horizontal, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Color
Forest Green
Charcoal
Background
Garden
Context
TVC / TV Commercial
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