Brand
ProjectEpic Flash
Callaway Golf Epic Flash 2023
Associated creatives
Tags
Description
This commercial video for Callaway Golf's Epic Flash project highlights advanced golf club technology on a lush green golf course. The footage features a golfer in a cap and dark sweater walking the fairway and preparing to tee off. Dynamic visual effects overlay glowing digital green light trajectories onto the course terrain to illustrate artificial intelligence and machine learning in golf equipment design. Produced by Fellow LA with agency support from Taco Truck Creative and post-production by Fellow LA, the video blends cinematic live-action golf scenes with high-tech graphic animations.