Callaway Golf: Less and More

Brand

Date

Feb 2024

Description

Callaway Golf presents 'Less and More', a campaign focused on the intricate engineering of their latest wedge technology. Produced by Fellow LA, the spot captures the intersection of precision manufacturing and professional golf performance. The commercial balances cinematic macro photography with high-speed impact sequences, highlighting technical details like tungsten weighting and textured club faces. Through a blend of CGI elements and live-action captures of a golfer navigating course conditions, the project utilizes natural light to ground the equipment in a realistic, outdoor environment. Creative direction was led by Taco Truck Creative, with Fellow LA handling both production and post-production duties.

Style

Horizontal, Cinematic, Clean

Techniques

Macro, High-speed / freeze, Natural light, 3D render / CGI

Industries

Golf

Color

Forest Green

Silver

Pure White

Background

Garden