Call of Duty: Wake Up (Rushmore)
Brand
Date
May 2024
Description
Call of Duty delivers a tense cinematic sequence in the 'Wake Up' (Rushmore) project. Developed with 72andSunny LA, the film focuses on a covert night mission through dense forest terrain, leaning into a moody, high-contrast aesthetic. The action-oriented footage employs live-action techniques, utilizing a mix of handheld and first-person perspectives to emphasize the urgency of the stealth operation. Through the use of low-key, chiaroscuro lighting, the project captures the tactile nature of the environment as operatives navigate rugged conditions.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Charcoal
Background
Forest
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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