Call of Duty
Black Ops 6: 'The Truth Lies' - Live Action Reveal Trailer
Brand
Date
May 2024
Description
Call of Duty debuts the live-action reveal trailer for Black Ops 6, titled 'The Truth Lies.' The cinematic video leans into a Cold War espionage aesthetic, utilizing atmospheric noir styling to build narrative tension. Developed by 72andSunny LA, the campaign employs a high-contrast, low-key lighting approach. The visuals emphasize a desaturated, monochromatic color palette and stark chiaroscuro techniques to heighten the secretive, clandestine tone of the reveal.
Style
Horizontal, Action, Cinematic, Desaturated, Matte
Techniques
Low-key / chiaroscuro
Industries
Video Games
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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