Call of Duty: Ghosts - Faboom
Brand
Date
May 2024
Description
Call of Duty's 'Ghosts - Faboom' campaign translates the intensity of its gaming environment into the realm of the everyday. The project features a sequence of vignettes set in mundane locations, including restaurants, birthday parties, dental clinics, and weddings, where ordinary routines are interrupted by the sudden, comedic alarm of incoming strikes. Developed by 72andSunny LA with production by Biscuit Filmworks, the spot leans into a high-energy montage style. The project utilizes live-action technique and cinematic framing to bridge the gap between static daily life and chaotic video game sequences, maintaining a consistent aesthetic tone across diverse environments.
Style
Horizontal, Cinematic
Industries
Context
TVC / TV Commercial
Associated creatives
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