Café Rico
Brand Identity
Brand
ProjectBrand Identity
Date
Apr 2021
Description
Réplica Studio developed a comprehensive brand identity for Café Rico, centering on a playful and high-contrast visual language. The design suite utilizes a vibrant palette of green, blue, pink, red, and orange, applied across a variety of collateral including posters, menu cards, and stickers. Techniques such as vector illustration and bold typography define the brand's graphic aesthetic. The identity system incorporates repeating smiling face motifs and clean, structured layouts to maintain a consistent commercial appeal across both monochromatic and multi-colored applications.
Style
Horizontal, Commercial, Graphic
Techniques
Typography, Vector
Context
Advertising Campaign
Associated creatives
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