Café Rico: Brand Identity
Brand
Date
Apr 2021
Description
Réplica Studio has developed a comprehensive brand identity for Café Rico, centering on a vibrant and modular visual system. The design language relies on a high-contrast palette of pink, green, orange, and blue, unified by recurring bold typography and minimalist smiley face motifs. The project incorporates a range of collateral, including menu cards, promotional posters, and adhesive stickers. By utilizing clean vector illustrations and repeating graphic patterns, the work establishes a playful commercial aesthetic applied across various physical touchpoints.
Style
Horizontal, Commercial, Graphic
Techniques
Typography, Vector
Context
Advertising Campaign
Associated creatives
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