Réplica Studio has developed a comprehensive brand identity for Café Rico, centering on a vibrant and modular visual system. The design language relies on a high-contrast palette of pink, green, orange, and blue, unified by recurring bold typography and minimalist smiley face motifs.
The project incorporates a range of collateral, including menu cards, promotional posters, and adhesive stickers. By utilizing clean vector illustrations and repeating graphic patterns, the work establishes a playful commercial aesthetic applied across various physical touchpoints.
