The brand identity for ZeyZey, developed by Réplica Studio, establishes a cohesive visual language for the Miami-based cultural and music venue. The project centres on a bold, retro-inspired aesthetic that leverages high-contrast typography, gradient-filled graphics, and a vibrant, saturated color palette of neon pinks, oranges, and greens.
Executing across both digital and physical mediums, the design system includes a series of event posters that utilize screen print techniques and halftone textures to evoke a vintage concert feel. This graphic approach extends into motion design, where custom lettering and illustrations of palm trees and musical iconography animate to reinforce the venue's energetic identity.
The project also encompasses a curated streetwear apparel collection, captured in editorial photography that balances the brand's graphic intensity with organic textures. Through the use of natural light and analogue-inspired film photography, the identity work creates a tangible connection between the venue's environment and its audience.
