ZeyZey
Brand Identity
Brand
ProjectBrand Identity
Date
Oct 2025
Description
The brand identity for ZeyZey, developed by Réplica Studio, establishes a cohesive visual language for the Miami music and entertainment venue. The project centres on a vibrant, retro-inspired aesthetic that incorporates bold typography and high-contrast gradients, channeling the visual energy of vintage concert print media. Spanning event posters, motion graphics, and streetwear apparel, the design system utilizes a saturated palette of neon pinks, greens, and oranges. Techniques such as screen print textures, halftone effects, and expressive vector illustrations create a dynamic identity that bridges graphic design with organic, candid street-style photography.
Style
Vertical, Retro
Techniques
Typography
Context
Advertising Campaign
Associated creatives
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