Café Nuances: Brand Identity

Oct 2021

Café Nuances establishes its market presence through a cohesive brand identity that blends architectural detail with minimalist graphic design. The project spans across tactile packaging and printed ephemera, utilizing a palette of cream, rust, and deep black to create a consistent visual language. Graphic design by Paula Rodríguez Studio anchors the identity, which leans into typography-led layouts and vector illustrations. Supporting these materials are detailed illustrations by Pol Montserrat, which appear across stationery and menu systems. The work features a clean, natural light approach to product photography, emphasizing the texture of canvas drawstring pouches and architectural elements of the storefront facade. The overall design relies on a refined hierarchy, integrating French-language copy and monochromatic graphic markers.

Vertical, Commercial, Clean

Advertising Campaign