Cadillac
Optiq 15"
Brand
ProjectOptiq 15"
Date
Mar 2026
Description
Cadillac explores the evolution of its design language in this 15-second spot for the Optiq electric vehicle. The film bridges eras by contrasting a vintage 1950s suburban scene with the modern silhouette of the new EV. The project leans into retro aesthetics and cinematic framing, moving from archival-style live-action sequences to a high-contrast red backdrop. The production involved collaboration between 72andSunny Sydney and Austin Studio, with post-production and visual effects provided by Carve and Stitch, and sound design handled by Sonar Music and Trailer Media.
Style
Horizontal, Cinematic, 1950s, Retro
Industries
Electric / EV
Color
Burgundy
Beige
Background
House
Context
TVC / TV Commercial
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