Cadillac: It’s Time for a Renaissance
Brand
Date
Nov 2024
Description
Cadillac explores the intersection of classic urban architecture and modern mobility in this cinematic commercial for the brand's latest electric SUV. The narrative unfolds through an urban street setting at dusk, where the vehicle navigates past brownstone facades as life unfolds on the sidewalk. The production captures a high-contrast aesthetic, utilizing warm amber street lighting to bridge the gap between traditional city environments and high-tech automotive design. The film transitions between wide shots of the electric SUV in motion and detailed close-ups of its digital interior dashboard. This project was produced by EXILE and Serial Pictures.
Style
Horizontal, Cinematic, Warm, Golden Hour
Industries
Color
Forest Green
Silver
Background
Street
Context
TVC / TV Commercial
Associated creatives
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