Cadillac: Hispanic Heritage
Brand
Date
May 2025
Description
Cadillac explores the intersection of tradition and modern luxury in this Hispanic Heritage campaign. The film draws a visual bridge between historical architecture and the sleek, contemporary design of the brand's SUV fleet. Produced with agency support from Spike DDB, the narrative leans into cinematic framing and dynamic drone footage to emphasize motion across both rural and urban landscapes. The project utilizes a clean, live-action technique to highlight craftsmanship and cultural narrative, capturing a refined aesthetic throughout the presentation.
Style
Horizontal, Cinematic, Clean
Techniques
Drone footage
Industries
Color
Scarlet
Charcoal
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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