Cadillac
Flip The Script
Brand
ProjectFlip The Script
Date
Jan 2025
Description
Cadillac’s 'Flip The Script' campaign showcases the brand's latest electric vehicle through a cinematic narrative. The visual story moves from expansive, arid desert landscapes into a detailed focus on the vehicle’s intuitive digital cabin interface. Directed with a cinematic approach, the production transitions between the quiet intensity of the open road and the vibrant energy of New Orleans street culture. The work utilizes warm lighting and golden hour hues to define the aesthetic, relying on live-action techniques to emphasize the interplay between the driver and the vehicle's onboard technology.
Style
Horizontal, Cinematic, Warm, Golden Hour
Industries
Electric / EV
Color
Crimson
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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