Cadillac Times Square Livery Reveal - Super Bowl 26 2026

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Cadillac orchestrates a high-profile reveal for its Formula 1 livery, anchoring the activation within the center of Times Square. The project centers on a large-scale transparent digital display, which houses a countdown clock synchronized to the Super Bowl 26 schedule. Captured through a cinematic, live-action lens, the installation interacts with the dense, neon-lit urban environment of the city at night. The activation relies on a monochrome visual language to contrast the installation against the vibrant, saturated digital billboards of the surrounding skyscrapers, creating a distinct visual focal point for the gathered crowds.